Men's Perfume That Smells Like Meat

After the ridiculous Axe advertisements claiming instant wild female attention after using the perfume, 'Flame' is the next big thing to enhance masculinity. Its a new men's body spray billed as "the scent of seduction with a hint of flame-broiled meat."

Launched by the popular food chain, Burger King and just in time for the festive season, reports the Telegraph. A big 'No-No' for the vegetarians, this spray is on sale for just 2.65 pounds, suggesting the Burger King promotions department has realised their contribution to the fragrance market might work best as a novelty stocking-filler.

This much talked about fragrance was launched online and in a selected few US stores. It is not available in the Uk, in order to know all about this 'meaty' fragrance you can visit its official site firemeetsdesire.com.

The site proclaims to prospective buyers: "The Whopper sandwich is America's favourite burger," before going on to extol the virtues of a perfume that smells like cooked meat.

"Flame by BK captures the essence of that love and gives it to you. Behold... now you can set the mood for whatever you're in the mood for."

So, get going and grab the latest 'macho' thing in the market to be the 'yummy' irresistible man. AGENCIES

http://www.oneindia.in/

Ambassadors focus on men’s health

ALL Wollondilly residents need to be concerned about health and issues affecting men.

Some health problems disproportionately affect men, such as 70 per cent of all injuryrelated disease, 78 per cent of suicide and 73 per cent of road accidents.

Life expectancy for Australian men is 4.8 years less than women and men under age 75 are almost three times more likely to die from coronary heart disease, stroke and vascular disease than women, and men are also overrepresented in deaths related to 11W/AIDS, lung cancer, emphysema and liver disease.

It ’s because of these alarming statistics that the Federal Government appointed a group of men ’s health ambassadors to talk to men across the country to create a men ’s health policy.

John Macdonald, of the University of Western Sydney, is the foundation chairman in primary health care and co-director of the Men ’s Health Information and Resource Centre and president of the Australasian Men ’s Health Forum.

One of the main changes he wants involves making health services more male-friendly.

Another involves creating awareness and empathy for men in distress who may be on the brink of suicide. "If there ’s five men dying every day there ’s something wrong with society," he said. "The underlying problems for men in western Sydney are marginalisation, isolation and unemployment. "We all see a lot of separation from families and men often don ’t get to see their children and then comes substance abuse and then it continues on a downward spiral." Men ’s Sheds are a great way for men to get together and talk about their issues with other men, Professor Macdonald said.

The national men ’s health policy will address the specific health needs of communities of men who have the poorest health outcomes, in particular Aboriginal and Torres Strait Islander men, and men living in rural and remote areas.

Details: mensheds.com.au.

Jessica Mahar
Wollondilly Advertiser,
Sydney,Australia

Timeless, rugged allure

A man who knows what he wants in life. One with the courage to create new paths to reach his goal. His physique reflects an exciting life. James Bond? Close. Think Sean Connery and Daniel Craig, two icons who inspire the new Hilfiger fragrance collection.

Tommy Hilfiger is a premium lifestyle brand and one of the largest designer apparel brands globally. It markets a broad array of related products including accessories, fragrance and home furnishing.

The new fragrance collection comprises the Eau de Toilette, After Shave Pour, deodorant spray and body wash. The bottle that is the Eau De Toilette in my hand is both modern and vintage in feel, with strong simple lines.

The name Hilfiger is boldly engraved on a metal plaque with riveted corners. Cool! More importantly, it ’s easy to like the scent. It ’s subtle, always a vital factor in my book. Think first impressions, whether on a date, at an interview or elsewhere.

An accompanying press release says it has a "captivating allure of rugged sensuality".

I take a few whiffs of its scent and nod in agreement.

Hmmm... this I like.

A quick online check reveals that it has "intense notes of suede, sandalwood and citrus infused with papaya, tonka and cashmere wood", all adding up to a "warm, sexy sensuality".

So macho and charmingly understated. It should appeal to young men and the youngat-heart. I ’m thinking James Dean right now but this seems too retro.

Unsurprisingly, the image long associated with the Hhfiger man is that of classic American style. I almost would want to nostalgically call him the Marthoro Man, but there ’s my aversion to cigarettes.

The right focus and to stay relevant should of course be on contemporary big-screen action heroes. No matter. It just goes to show that the cool ruggedness of the Hllflger image is timeless and works. no matter what generation or which era.

The scent is definitely deait, distinctive and masculine. But be forewarned that this is one instance where too much of a good thing will not work.

I find that four squirts may not seem like much initially but the scent turns out to be quite overpowering when I get into the car. I can just imagine what my fellow passengers would think (or are subjected to)! But the true Hilfiger lover will not mind or worry too much.

After all, this is one fragrance that is created for the man who is confident, successful and completely comfortable in his own skin. Think inner strength.

I can relate to that! Meanwhile, my two able lieutenants (my teenage children, no less) have only complimentary adjectives when I subjected them to it. i~ you know how discerning children are, then you know it has its attractions.

The Eau de Toilette, available at all Tommy Hilfiger fragrance counters nationwide, is sold at RM125 (30m1), RM18O (50m1) and RM245 (lOOml)

fenglah@yahoo.com
The News Straits Times,
Malaysia