FA Men Xtreme will compete against leading men’s deodorant players such as Axe, Set Wet and Park Avenue targeting the young men of today.
Henkel India Limited has entered the male deodorant segment with the launch of FA Men Xtreme deos. As the name suggests, Fa Men Xtreme comes in 3 extremely powerful fragrances – Speedster, Energy Zone and Cool Wave. The superior international formulation in them contains a unique “X-protect” formula which gives a stronger fragrance and thereby doubles the freshness.
Launched in March pan India, FA Men Xtreme will compete against leading men’s deodorant players such as Axe, Set Wet and Park Avenue targeting the young men of today. A lot of research has gone into the development of the new range, including the challenge of delivering a powerful, long-lasting fragrant experience that is safe on skin. Fa Men Xtreme is priced at an MRP of Rs 140.
FA is today one of the largest deodorant brands in India and has been rated as the no. 1 female deodorant in the top metros. Available in over 130 countries worldwide, FA offers a diverse range of deodorants catering to a variety of moods and tones. All FA deodorants come with the promise of 24 hour long-lasting protection and are skin-friendly.
http://www.indiainfoline.com/
Saturday, March 14, 2009
FA unveils `FA Men Xtreme`
Japan’s men wake up to Axe
A suggestive campaign in Japan for men’s deodorant brand Axe tested the expression ‘sex sells’ to the max with its Wake Up Call service.
A website invited people to register for a free wake up call on their mobile phone every morning.
Anyone taking part had to visit the microsite and register for the service by entering their mobile phone number, before receiving a verification code and then calling a set number to confirm the registration.
As the user makes the call, in front of their computer screen, a video plays of a woman answering the call and speaking in synch with the pre-recorded message the user hears, implying the woman is really on the other end of the phone and so enhancing the personal element of the service. When the wake-up call is made, the girl making the call will seductively remind the user to remember to use Axe that morning.
With a range of models clad in skin-tight pink uniforms the flirtatious content had a n obvious appeal to the brand’s target audience.
Unilever discovered that up to 70% of Japanese men aged 15-24 use their phone as an alarm clock so the application was perfect for its target audience.
The more a person used the service, the friendlier the woman from Axe became, adding an extra incentive to remain committed to the promotion.
Sunday, December 14, 2008
Male Sex Appeal Down to Good Teeth and Deodorant
What is it that makes a man attractive? In a recent survey by market research company Synovate 10,000 respondents, both male and female from 12 different countries, were questioned.
Men can breathe easy that it isn’t their lack of hair follicles or drooping jowls that are turning women off. Only one per cent of the respondents mentioned that a man must have a full head of hair to be considered handsome, with ageing also being an unimportant factor in terms of attraction.
“Words like distinguished, refined and dignified are regularly used to describe older men” says Bob Michaels, Synovate spokesman.
British men might be let off the hook for their receding hair line and age, but in terms of nationality, the stereotype holds true—it’s the “Italian stallion” which women find the most attractive.
British men might not be top of the polls in the looks department, but there are two things they can do to enhance their desirability. Cleanliness and confidence were rated the top two requirements that make a man handsome, with one fifth of respondents stating that a “man must carry himself well”, followed by a “great smile”.
Both men and women agreed that being clean shaven was preferable to facial hair, with a slight discrepancy in the Canadian and American respondents, where actors such as George Clooney and Brad Pitt have made a little stubble attractive.
The most important beauty aid for men was deodorant, followed by whitening toothpaste, and aftershave.
More women than men considered wearing aftershave or cologne as sexy, with men in Spain considering having muscles and dressing well to be essential requirements.
The Epoch Times
